Driven by science. Powered by passion.
Meet CitrUS
Neil has always been passionate about the communication of science. That passion has enabled Neil to provide strategic commercialization support to companies bringing new assets to market, ensuring launch success by clearly and consistently communicating the scientific, clinical, and real-world evidence to support competitive differentiation and value. Neil immerses himself in the scientific data looking for the "edges" that can be exploited to compete successfully.
As a serial entrepreneur Neil has founded innovative, market-leading agencies and built them into successful businesses by hiring talented professionals and empowering them in a culture of teamwork, respect, hard work, and fun. In bringing together the talented teams that make up Citrus Health Group, Neil has established the building block for a market-leading new business that will bring innovative solutions to clients in a world that will be greatly impacted by the change precipitated by artificial intelligence (AI). This will be the greatest challenge the healthcare communications industry has faced in its lifetime, and it will require strong leadership, innovative thinking, and empathetic change management.
Neil is a member of ISMPP and serves as Co-Chair of the Small Companies and New Professionals Education Committee. When he isn’t working, he is cooking something to pair with a great bottle of wine, playing golf, listening to music, traveling, and trying to stay in shape. Above all else, Neil’s real pleasure is spending time with family including his much-beloved dogs.
Nicole is the Chief People & Culture Officer of Citrus Health Group. With a natural curiosity and hunger for learning, Nicole thrives on discovering creative solutions to today’s complex people challenges, and approaches obstacles as an opportunity for growth, leveraging her diverse skill set to drive positive change. Nicole’s desire to understand human nature by recognizing the nuances of behavior that shape interactions and relationships makes her a trusted confidant and collaborator. These attributes are essential as Citrus continues to grow and evolve and we integrate additional talent into our team. Nicole holds a BS in Business Administration with a concentration in Human Resources Management from Bloomsburg University.
Outside of Citrus, Nicole enjoys immersing herself in a new book; chatting about her favorite Peloton instructors; practicing self-care through running, yoga, and Orangetheory fitness; and curating the perfect playlist for every occasion.
Sue was a co-founder of MedLogix Communications, where she spearheaded the client services and meetings and engagement teams, achieving steady growth by prioritizing quality, client and staff retention, and a strong business development effort. In her new role as Chief Operations Officer, Sue is dedicated to managing the integration of acquired businesses, optimizing corporate operations, and providing the Citrus Health team with the tools necessary to deliver exceptional services. With a deep commitment to supporting rare disease patient advocacy organizations, Sue oversees the meetings and engagement team, orchestrating impactful engagement through in-person, hybrid, and virtual events. Additionally, she leads the omnichannel communications team, driving innovation and connectivity across various channels to enhance engagement.
Sue’s personal interests include downhill skiing, pickleball, travel, and most recently golf, but her primary passion is her family and new addition, Cooper, a micro golden-doodle.
As Chief Commercial Officer, Zeke is focused on driving growth to ensure long-term success. With a blend of strategic thinking, innovative ideas, therapeutic knowledge, and leading-edge scientific expertise, Zeke delivers positive outcomes for clients. Zeke enters every client engagement with the belief—and goal—that Citrus “will be the best part of your day.” Guided by leadership principles, high levels of motivation, and a caring management style designed to excite and inspire, Zeke helps the company consistently achieve excellence and exceed our client’s expectations. Gaining a wealth of experience in senior roles at Merck & Co, Inc., Cardinal Health, JK Associates, Inc., and the Fishawack Group of Companies, Zeke has an understanding of what is required to successfully launch innovative products in the life-sciences industry. That experience motivated Zeke to launch two full-service, highly successful medical communications agencies, JK Associates, Inc., and legacy Citrus Health. These learnings and expertise are applied daily in his role as CCO. Zeke is a member of the International Society for Medical Publication Professionals (ISMPP) and the Medical Affairs Professional Society (MAPS). He served as a visiting faculty member for Lehigh University’s Baker Institute for Entrepreneurship, Creativity, and Innovation and received his BS in Finance from Lehigh University.
Zeke’s interests include travel, cycling, fitness, and family.
As Chief Medical Officer, Beth plays an integral role for both new and existing clients. She executes strong strategic leadership assessing the clinical, scientific, and medical information needs of clients. With a wide range of therapeutic expertise, Beth is especially passionate about working with clients to tackle unmet needs in oncology and rare diseases. Beth has spent the last 20 years in the medical communications field, most recently as CMO/President of ApotheCom. Prior to agency life, Beth was a group leader of biomechanisms for Genteric, Inc. and worked in academia as an assistant professor in the Department of Pharmacology at the Mayo Clinic. Beth is highly published with more than 25 publications as primary or senior author and holds 4 patents.
In her free time, Beth enjoys traveling, hiking with her 2 dogs, wine tasting, and playing pickleball.
Chuck is the founder of Mirador Global and specializes in helping emerging and established biopharmaceutical companies develop innovative US and Global Commercialization Strategies, Pathways to Reimbursement, and Launch Excellence Plans all while maintaining strategic optionality.
Chuck utilizes his 25+ years of client-side and consulting experience to help our clients achieve success in early commercialization strategic planning and preparedness, clinical pipeline development, and global business consulting. Chuck’s client-side experience was gained through a very successful career with AstraZeneca in both US and Global specialty care roles –from the company’s global market-leading mental health drug Seroquel to the emerging neuroscience portfolio, and the company’s first orphan drug (Caprelsa for thyroid cancer). Chuck held senior roles in brand management, US and Global marketing, and US and Global pricing and market access while also supporting major business development efforts. Chuck’s last position with AstraZeneca was leading the Global Pricing and Market Access team for specialty care supporting oncology, respiratory, infection, and CNS therapeutic areas.
Chuck is a lifelong learner at work and home. Chuck received his BS in Biological Science from Drexel University, a 2-year Management Certificate from the Wharton Management Program, and 9-month Executive Coaching and Team Development Certificate from Georgetown University.
Cooking, hiking with his dogs, home projects, and hanging out with his kids while they still like hanging out with him! Chuck is an avid Philadelphia Eagles, Phillies, and Union Fan. Go Birds!
Jeff is a distinguished leader in the field of scientific communications, with more than three decades of experience helping clients bring innovative products to the market to improve patients’ lives. Jeff has a talent for building high-performing teams. His strategic vision, coupled with a commitment to fostering a culture of collaboration and excellence, has empowered his teams to drive growth and deliver impactful results for clients in the biotech, medical device, and pharmaceutical industries. Prior to his role as President, Scientific Communications at Citrus Health Group, Jeff has successfully led small and large agencies, expanded their capabilities, and played a pivotal role facilitating their acquisition.
Beyond his professional achievements, Jeff treasures spending time in the mountains or by the beach with his family, including his wife and four children. As an avid sports enthusiast, Jeff enjoys a great game. He is also an active member of St. James Church in Basking Ridge, NJ, and remains committed to making a positive impact in both his personal and professional lives.
Lisa is a strategic, results-driven, marketing and agency professional, and a collaborative leader able to design and execute strategies that drive growth while building, managing, and mentoring top-performing teams.
Lisa has 15+years of pharmaceutical and biotech industry experience with a wide range of expertise across branded and generic therapeutic areas, including rare disease, inflammation, cardiovascular, bone health, migraine, pain, neurosciences, behavioral health, and immunodeficiency disorders. She has led strategic and tactical initiatives for pre-launch, launch, post-launch, and loss of exclusivity, utilizing her experience in HCP marketing, consumer marketing, payer value and patient access marketing, strategic and tactical marketing, strategic planning, sales, customer relations, pricing and contracts, and data analytics.
Being a mother of a chronically sick child, Lisa understands the challenges of caring for someone with a complex medical condition as well as the burden that comes with being a day-to-day caregiver. Lisa strives to understand the complexities of the healthcare system to find solutions that are impactful to all stakeholders, and educate those who don’t understand the healthcare ecosystem, that is her WHY.
When Lisa can step away from her work, she thrives on being as active as possible. She enjoys playing tennis, hiking, playing the guitar or piano, traveling, listening to music, or reading a good book. Most importantly, spending as much quality time with her three children and close friends keeps her motivated and inspired. Lisa’s favorite quote by her favorite poet is, “To live is the rarest thing in the world. Most people just exist.” – Oscar Wilde
Rob is the Group Finance Director at Citrus Health Group, Inc. A skilled financial executive with extensive experience in financial management, corporate finance, and accounting, Rob has a proven track record of driving financial growth and operational efficiency. Rob has consistently delivered results in challenging and dynamic business environments. With a strong commitment to transparency and integrity, Rob is dedicated to upholding the highest corporate governance and financial stewardship standards. Before joining Citrus, Rob was the Global Financial Controller for Inizio, where he was responsible for all aspects of financial reporting and external audit. Rob holds a degree in Accounting from Rider University and remains actively engaged in professional development and industry trends to stay at the forefront of financial innovation.
Rob’s interests include golfing, skiing, hiking, and the history of the American Revolution.
an impact together
